Mave New York
Logo and Identity Design — Product Packaging — Photography Art Direction
Desktop and Mobile E-commerce Websites — Press Presentations — Print and Digital Collateral
Tired of “women’s” razors that were really just men’s plastic disposables recolored in a stereotypical princessy pink, Mave founder Marisa Newman vowed to disrupt the entire industry and created a revolutionarily ergonomic shaving system truly designed for women.
Partnering with a classically-trained sculptress, we designed Mave's branding, packaging and
e-commerce website to bring Newman’s artful and elegant products to realization — and to luxury beauty boutiques including Violet Grey.