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Joe Fresh

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Joe Fresh (from the founders of Club Monaco) almost instantaneously became Canada’s best-selling fashion brand after its launch — immediately beloved for a chic, colorful aesthetic and revolutionarily democratic pricing.

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A full range of color cosmetics joined the brand soon thereafter and so did we — designing product packaging, directing photoshoots and creating in-store displays for the 350+ locations in which they’re now available all across Canada.

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Primary Packaging Design — Secondary Packaging Design — Product Naming