Joe Fresh Beauty
Primary and Secondary Product Packaging — Photography Art Direction — Catalogues and Print Collateral
Digital Design — Retail Display and Signage
Created by the founders of Club Monaco, Joe Fresh almost instantaneously became Canada’s best-selling fashion brand after its launch — immediately beloved for a chic, colorful aesthetic and wildly democratic pricing.
A full range of color cosmetics joined the brand soon thereafter and so did we — designing product packaging, directing photoshoots and creating in-store signage and displays for the 35O+ locations in which Joe Fresh Beauty is now available all across Canada.