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Serious Foodie

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The Serious Foodie gentlemen came to us to brand and package their new line of gourmet sauces and marinades—each artisanally crafted so anyone can quickly and super-simply make restaurant-quality meals on any night of the week.

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Drawing inspiration from the recipes themselves, we designed the packaging with each deliciously unique ingredient (Calimyrna figs! Peruvian ají chile peppers!) heroically photographed and supported by simple, modern typography.

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Primary Packaging Design — Secondary Packaging Design — Product Naming