Serious Foodie

Logo and Identity Design — Product Packaging — Photography Art Direction

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The Serious Foodie gentlemen asked us to brand and package their new line of artisanal sauces and marinades — each crafted so everyone can simply make restaurant-quality meals at home any night of the week.

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Drawing our inspiration from the recipes themselves, we designed the packaging with each deliciously unique ingredient (Calimyrna figs! Peruvian ají chile peppers!) heroically photographed and supported by graphic, modern typography.

 
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