The Serious Foodie gentlemen came to us to brand and package their new line of gourmet sauces and marinades—each artisanally crafted so anyone can quickly and super-simply make restaurant-quality meals on any night of the week.
Drawing inspiration from the recipes themselves, we designed the packaging with each deliciously unique ingredient (Calimyrna figs! Peruvian ají chile peppers!) heroically photographed and supported by simple, modern typography.
Primary Packaging Design — Secondary Packaging Design — Product Naming