Logo and Identity Design — Product Packaging — Photography Art Direction
The Serious Foodie gentlemen asked us to brand and package their new line of artisanal sauces and marinades — each crafted so everyone can simply make restaurant-quality meals at home any night of the week.
Drawing our inspiration from the recipes themselves, we designed the packaging with each deliciously unique ingredient (Calimyrna figs! Peruvian ají chile peppers!) heroically photographed and supported by graphic, modern typography.