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Mave New York

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Are you like us and offended by all those razors “designed for women” that are really just recolored men’s disposables? New York art gallerist Marisa Newman is. And instead of grudgingly accepting the Pepto-pink plastic hideousness (and hiding them behind the tallest bottle of shampoo in the shower like we did), she created Mave, a revolutionary shaving system that’s honestly—and beautifully—designed by a woman for women.

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We didn’t just design the identity and branding and product packaging (and an e-commerce website!) for Mave, we also partnered with a classically-trained sculptress to assist Marisa in bringing her vision of an artfully elegant razor to realization—and to luxury beauty purveyors including Violet Grey.

 
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Logo and Identity Design — Product Packaging — Photography Art Direction — Desktop and Mobile E-commerce Websites — Press Presentations — Print and Digital Collateral